Quiroga Mireles, J.M. y López Pérez, J.F. 2022. Critical factors to improve customer satisfaction and reduce operating costs in large and medium-sized manufacturing companies in Nuevo León and the impact caused by the COVID pandemic. Contaduría y Administración. 67, 4 (sep. 2022), e365. DOI:https://doi.org/10.22201/fca.24488410e.2022.4437.