Hidayati, L. L. A., Tae Ferdinand, A., Kristiawati, I., Ajeng Pramestie, D., & Edi Sucahyo, S. (2025). Improving brand equity through social media marketing at Muhammadiyah educational institutions in Indonesia. Contaduría Y Administración, 70(4), e528. https://doi.org/10.22201/fca.24488410e.2025.5249