LÓPEZ-GUZMÁN, Tomás; PRADA-TRIGO, José; PÉREZ-GÁLVEZ, Jesús Claudio; PESÁNTEZ LOYOLA, Sandra. Segmentation of tourists in the heritage site of Cuenca, Ecuador. Contaduría y Administración, [S. l.], v. 64, n. 3, p. e115, 2018. DOI: 10.22201/fca.24488410e.2018.1649. Disponível em: https://www.cya.unam.mx/index.php/cya/article/view/1649. Acesso em: 21 ene. 2026.