GRANADOS ECHEGOYEN, Hugo Ernesto; CORONADO, Semei; TOLEDO LÓPEZ, Arcelia. Marke forces, competitive strategies and small business performance: Evidence from Mexico`s low-income market. Contaduría y Administración, [S. l.], v. 65, n. 1, p. e157, 2018. DOI: 10.22201/fca.24488410e.2018.2037. Disponível em: https://www.cya.unam.mx/index.php/cya/article/view/2037. Acesso em: 14 feb. 2026.