ARANGO BOTERO, Diana; VALENCIA ARIAS, Alejandro; BERMÚDEZ HERNÁNDEZ, Jonathan; DUQUE CANO, Laura. Factors that promote social media marketing in retail companies. Contaduría y Administración, [S. l.], v. 66, n. 1, p. e233, 2020. DOI: 10.22201/fca.24488410e.2021.2475. Disponível em: https://www.cya.unam.mx/index.php/cya/article/view/2475. Acesso em: 16 mar. 2026.