QUIROGA MIRELES, Jorge Manuel; LÓPEZ PÉREZ, Jesús Fabián. Critical factors to improve customer satisfaction and reduce operating costs in large and medium-sized manufacturing companies in Nuevo León and the impact caused by the COVID pandemic. Contaduría y Administración, [S. l.], v. 67, n. 4, p. e365, 2022. DOI: 10.22201/fca.24488410e.2022.4437. Disponível em: https://www.cya.unam.mx/index.php/cya/article/view/4437. Acesso em: 12 feb. 2026.