HERMAWATI, Adya; SEMBHODO, Abimanyu Tuwuh; WULANDARI, Wahju; SUWARTA, Suwarta. Human resource management strategy with integrated marketing strategy to increase competitive advantage in tourism industry SMEs. Contaduría y Administración, [S. l.], v. 71, n. 4, p. e588, 2026. DOI: 10.22201/fca.24488410e.2026.5733. Disponível em: https://www.cya.unam.mx/index.php/cya/article/view/5733. Acesso em: 19 ago. 2026.