Abstract
This study aimed to find out antecedences that affected revisited intention to the zoo. Opportunities to developing tourism industry especially in zoo tourism management. This study applied a quantitative research method using 200 questionaires disseminated to zoo tourists, in which 166 of these were completed. The study applied a structured equation modeling (SEM) with Partial Least Squere. Results of the study revealed important factors to build revisited intention to the zoo. This study found that all variables are significant affecting to revisited intention. This study will strengtened the previous research about revisited intention to zoo tourism. This research finding provides conceptual framework revisited intention. All of variables relationship proved the same result as previous studies about service quality, image, satisfaction and revisit intention. The proposed model tested empirically, the model shown that all variables is an ideal strategy to built zoo tourism competitiveness. This study reveals the antecedents of the desire to revisit the zoo, this is very important given the lack of research on the sustainability of a zoo. This study
will contributed to the body of knowledge.
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