Keywords
diversification
corporate strategy
market strategy
growth strategy.
How to Cite
Abstract
One of the most striking issues in strategy research is to study the way in which companies face the growing corporate market, either through a diversification strategy or a concentration one. There is a wide variety of publications on this particular issue, where some authors establish the preeminence of diversification over concentration, though some other authors come to the opposite conclusion. This diversity of results from the study of market strategies is a strong reason to continue research on the subject. For such reason, the central objective of this paper is to present the results obtained in the investigation of the corporate market growth strategies-either diversified or concentrated-most heavily used by Chilean corporations today. The main results obtained from a random sample of companies, is that the most used strategy by Chilean corporations is the concentration strategy with specialized business, over the diversification one.© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
License for Published Content
Unless otherwise stated, all contents of the electronic edition of the journal are distributed under a license and distribution "Creative Commons Attribution-Noncommercial 4.0 International" (CC-by). You can see from here the version of the license information. This circumstance must be expressly stated in this way when necessary.
Metadata License
The metadata of papers published by Contaduría y Administración are in the public domain, through the publisher's waiver of all rights to the work under copyright law worldwide, including all rights and related rights, to the extent permitted by law. You may copy, modify, and distribute the metadata, even for commercial purposes, without requesting permission.
