Keywords
retailers
consumer behavior.
How to Cite
Abstract
As Internet use for service purposes has become increasingly important in many types of organizations, customer perception of its quality has become a fundamental criterion for designing and redesigning these services to satisfy customer expectations. The objective of this article is to propose and test a model for measuring quality perception in a pure Internet services as well as identifying the impacts of the quality perceptions. This research is based on structural equations modeling. The results suggest that quality perception has a positive relation to the user’s intention of re-using and recommending the service. Users consider efficiency, reliability, availability, and privacy as significant factors in their service quality perception. Nevertheless, when the user has problems with the service, he also evaluates the possibility of correcting errors, the site’s response capability, and the existence and availability of personal customer service.© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
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