Abstract
ECONOMIC INFORMATION ABOUT THE MEXICAN FRANCHISE MARKET IS LIMITED AND LACK OF QUALITY THEREFORD IT IS NOT POSSIBLE TO KNOW IT'S DYNAMIC OF GROW, THE MARKET STRUCTURE AND CHARACTERISTICS. THE PRESENT RESEARCH HAS AS MAIN OBJECTIVE TO DETERMINATE THE GOWING RATE CHANGES IN MARKET STRUCTURE AND CHARACTERISTICA OF THE FRANCHISES IN MÉXICO BETWEEN 1999 AND 2007. INFORMATION ABOUT 720 COMPANIES WAS COMPILED AFTER CONSULTING SECONDARY INFORMTION AND INTERVIEWING COMPANIES. THE INFORMATION WAS SYSTEMATIZED AND A DATA BASE STRUCTURED. WE FOUND THAT MEXICAN FRANCHISES GREW WHILE THE FRANCHISES FROM THE UNITED STATE DECREASED. CULTURAL CHANGES FROM ENTREPRENEURS ARE FAVORABLES BUT FAST FOOD FRANCHISES ARE CHANGING CULTURAL EATING HABITS AND NOT ALLOW THE FORMATION OF VALUE CHAINS WITH LOCAL SUPPLIERS.© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
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