Abstract
The proposed study analyzes the pricing of the market value of companies in the public utility sector in different scenarios. From the theoretical point of view, it is understood that the intention to invest in the business environment is facilitated when conditions in a country are favorable, as well as the financial health of companies. In this sense, the study incorporates economic and financial variables as predictors, in order to capture the effect and intensity in the pricing of market value. To achieve the objective, an econometric model was estimated from the organization of panel data, justified by the nature of the data. The results show that economic policies are decisive, but according to the scenario analyzed, the intensity and effects tend to change. Furthermore, financial information is relevant and must be incorporated by decision makers in the business environment.
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