Abstract
This work uses an econometric model to analyze the impact of the quality level in the use of information and communication technologies (ICT) over the degree of hospitality industrycompetitiveness in the Yucatán Península. The eight models developed adequately and sufficiently explained that the use of ICT with an adequate training of systems users, a correct use value, an appropriate degree of computerization and a proper level of computer security significantly influence the percentage median occupancy in the Yucatán Península, hotels by increasing it, but these companies require identifying its resources and capacity to adequately address the demand for services they offer with better conditions than competitors.
© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
License for Published Content
Unless otherwise stated, all contents of the electronic edition of the journal are distributed under a license and distribution "Creative Commons Attribution-Noncommercial 4.0 International" (CC-by). You can see from here the version of the license information. This circumstance must be expressly stated in this way when necessary.

Metadata License
The metadata of papers published by Contaduría y Administración are in the public domain, through the publisher's waiver of all rights to the work under copyright law worldwide, including all rights and related rights, to the extent permitted by law. You may copy, modify, and distribute the metadata, even for commercial purposes, without requesting permission.

 
					