Abstract
This study aims to empirically examine the mediating effect of green innovation on the influence of human capital readiness and global market orientation on micro, small and medium enterprises (MSMEs) business performance. This study was conducted on MSMEs in East Java, Indonesia, with a total of 326 respondents. The data analysis technique in this study used the partial least square (PLS) method. The results of this study indicate that green innovation partially mediates the effect of human capital readiness on MSME business performance. Moreover, green innovation partially mediates the influence of global market orientation on business performance.
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