Abstract
The aim of the research is to investigate the relationship between sustainability and innovation in the entrepreneurial intentions of students from Brazilian and Spanish universities. The research design integrates theoretical frameworks such as the theory of planned behavior, the theory of adaptation-innovation, and sustainability. A quantitative survey was conducted involving 686 university students from the two countries, utilizing Structural Equation Modeling with Multigroup Analysis. The findings revealed significant relationships between the constructs of the theory of planned behavior and the propensity to innovate in entrepreneurial intention. The study also found that attitudes toward sustainability can influence entrepreneurial intentions. However, individuals with a strong sustainability orientation may face challenges when initiating their businesses. The study emphasizes the importance of global higher education institutions promoting environmentally conscious, innovative, and socially aligned studies and practices in entrepreneurship. This can contribute to maximizing the social and environmental benefits generated by entrepreneurs and future entrepreneurs.
© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
License for Published Content
Unless otherwise stated, all contents of the electronic edition of the journal are distributed under a license and distribution "Creative Commons Attribution-Noncommercial 4.0 International" (CC-by). You can see from here the version of the license information. This circumstance must be expressly stated in this way when necessary.
Metadata License
The metadata of papers published by Contaduría y Administración are in the public domain, through the publisher's waiver of all rights to the work under copyright law worldwide, including all rights and related rights, to the extent permitted by law. You may copy, modify, and distribute the metadata, even for commercial purposes, without requesting permission.
