A study on factors affecting green tech products adoption; Integrating TAM and TPB

Abstract

The goal of the study is to analyze the influence of the different aspects on users' usage behavior of Green-tech products. A survey-based questionnaire was created and analyzed by using SmartPLS. The Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) are integrated into this study. The shift from technology to green technology has been a "jump" in the right direction. This study analyses the effect of several elements on the usage of intended behavior among users. The study found perceived behavioral control as the most significant factor in the adoption of green tech products. This research will help consumers to better understand their behavior and make decisions accordingly. It would be also helpful for businesses to understand the users' intended behavior and makeshift towards green-tech products to increase their output.