Keywords
EMPRESA TRANSNACIONAL Y ESTRATEGIA COMPETITIVA
How to Cite
Abstract
LA ALDEA GLOBAL ES UN MUNDO SIN FRONTERAS, SIN LÍMITES, SIN RESIDENCIA, DONDE CIRCULAN LIBREMENTE INDIVIDUOS, MERCANCÍAS Y CAPITAL. LAS INSTITUCIONES DE LA ALDEA GLOBAL ESTÁN CONFORMADAS POR EL ESTADO REGIONAL, LA EMPRESA TRANSNACIONAL Y EL MERCADO GLOBAL, DE LAS CUALES LA QUE SE ACOPLA Y DOMINA A LA ALDEA ES LA EMPRESA TRANSNACIONAL, QUE UTILIZA DIVERSAS ESTRATEGIAS COMPETITIVAS PARA CONTROLAR EL MERCADO GLOBAL A TRAVÉS DE LA ORGANIZACIÓN MULTINACIONAL CON GESTIÓN CENTRALIZADA Y DESCENTRALIZADA Y LA ORGANIZACIÓN GLOBAL CON GESTIÓN DESCONCENTRADA.© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
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