Abstract
THE PRESENT WORK MUST LIKE OBJECTIVE IDENTIFY THE COMPETITIVE STRATEGIES FOR THE COFFEE PRODUCERS OF THE REGION OF CORDOBA THAT ALLOW THEM TO COMPETE IN A GLOBALIZATION WORLD-WIDE MARKET CHARACTERIZED BY THE OVERPRODUCTION OF FARMERS COUNTRIES LIKE BRAZIL, VIETNAM, AND COLOMBIA, FORT COMPETITION IN THE MARKET OF RAW MATERIALS, CONTROL OF THE GRAIN BY A LIMITED NUMBER OF ROASTER COUNTRIES AND A PROGRESSIVE REDUCTION OF COFFEE GOLD PRICES IN THE WORLD-WIDE MARKET. THESE CONDITIONS COMPLICATE THE ATTENTION OF CULTURES OF SOME PRODUCERS AND THE TOTAL ABANDONMENT OF PLANTATIONS FOR OTHERS FARMERS LIKE RESULT OF THE REDUCTION THE INTERNATIONAL PRICES. THE NEGLIGENCE OF NATIONAL PRODUCTION AND LOSS OF MARKETS HAVE BEEN TAKEN ADVANTAGE BY THE COUNTRIES THAT THE CRISIS LIKE AN OPPORTUNITY SAW TO EXTEND THEIR MARKETS ON THEIR WEAKER COMPETITORS© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
License for Published Content
Unless otherwise stated, all contents of the electronic edition of the journal are distributed under a license and distribution "Creative Commons Attribution-Noncommercial 4.0 International" (CC-by). You can see from here the version of the license information. This circumstance must be expressly stated in this way when necessary.

Metadata License
The metadata of papers published by Contaduría y Administración are in the public domain, through the publisher's waiver of all rights to the work under copyright law worldwide, including all rights and related rights, to the extent permitted by law. You may copy, modify, and distribute the metadata, even for commercial purposes, without requesting permission.
