Abstract
SOFTWARE ENTERPRISES LOCATED IN MÉRIDA, YUCATÁN, WERE ANALYZED, CHARACTERIZING THEIR SITUATION, CLUSTER TYPE, DEVELOPMENT POTENTIAL AND FUTURE MARKETS NICHES. IT WAS FOUND THAT THIS INDUSTRY BELONGS TO STATE ANCHORAGE TYPE, WITH SOLID PRODUCTION ENTERPRISES, ORGANIZATIONAL STRUCTURES DEFI NED AND HIGH SCHOLARSHIP AND PRODUCTIVITY LEVELS OF HUMAN CAPITAL. IN COMMERCIALIZATION THEY COUNT WITH OPTIMAL LEVELS (SALES, DISTRIBUTION, PRICES AND COMMERCIAL FUNCTIONS). COUNTRY IS THE MAIN DESTINY OF THEIR PRODUCTS AND LITTLE MORE HALF OF THEM HAVE NO PROBLEMS FOR HIRING QUALIFYING PERSONAL IN TECHNOLOGIES FOR ATTENDING INNER MARKET NOT THE EXTERNAL ONE. MOST OF THEIR FI NANCES ARE SOLID, ADEQUATE EQUIPPED FOR DEVELOPING THEIR PRODUCTIVE AND COMMERCIAL PROCESSES AND INTERNALLY HAVE MORE STRENGTHENS THAN WEAKNESS IN THEIR AREAS. THEY ARE BUSINESS THAT GROWS MOSTLY ABOUT PRODUCTION, SALES AND LABOR PLANT, AND WAIT THEIR INCREMENT. FINALLY, IT WAS FOUND THAT EXISTS THE NECESSARY AND ENOUGH CONDITIONS FOR POTENCIES DEVELOPMENT OF THIS CLUSTER (REGIONAL AND NATIONAL ENVIRONMENT) BEING DESTINATIONS WERE THEIR PRODUCTS PRESENTS POTENTIAL FUTURE OF SALES, THE SOUTHEAST REGION AND INTERNATIONAL MARKETS.
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