Keywords
HORIZONTAL INTEGRATION
PROFITABILITY
PERMANENCE
VALUE CHAIN
STRATEGIC ALLIANCES
How to Cite
Abstract
SMALL AND MEDIUM ENTERPRISES AROUND THE WORLD SHARE TWO CHARACTERISTICS: THEY ARE THE MOST NUMEROUS AND THEY HAVE MANY SIZE-RELATED PROBLEMS. INTEGRATION IS A STRATEGY THAT CAN BE USED TO TRANSFORM THESE WEAKNESSES INTO STRENGTHS AND IT CAN BE ANALYZED IN TWO DIMENSIONS: VERTICAL AND HORIZONTAL. INTEGRATION CAN BE USED TO CONTROL THE DIFFERENT STAGES OF THE VALUE CHAIN AND TO MAKE STRATEGIC ALLIANCES WITH THE COMPETITION TO ACHIEVE A SYNERGY THAT BENEFITS EVERY PARTICIPANT. THE PRESENT STUDY EXPLORES THE FURNITURE INDUSTRY OF DURANGO BECAUSE OF THE IMPORTANCE OF THE FOREST- RELATED INDUSTRIES IN THE LOCAL CONTEXT. AN INSTRUMENT WAS DEVELOPED IN ORDER TO DIAGNOSE INTEGRATION WHICH TOOK INTO CONSIDERATION THE TYPE AND EXTENT OF INTEGRATION SHOWN BY THE COMPANIES, ITS POSSIBLE INFLUENCE ON THEIR PERMANENCE AND PROFITABILITY, AND THE CHARACTERIZATION OF THE ENTERPRISES AND THEIR OWNERS.© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
License for Published Content
Unless otherwise stated, all contents of the electronic edition of the journal are distributed under a license and distribution "Creative Commons Attribution-Noncommercial 4.0 International" (CC-by). You can see from here the version of the license information. This circumstance must be expressly stated in this way when necessary.
Metadata License
The metadata of papers published by Contaduría y Administración are in the public domain, through the publisher's waiver of all rights to the work under copyright law worldwide, including all rights and related rights, to the extent permitted by law. You may copy, modify, and distribute the metadata, even for commercial purposes, without requesting permission.
