Abstract
ECONOMY CONNECTS PEOPLE ALL OVER THE WORLD. NEVERTHELESS, IS BUSINESS SUCCESS ALL ABOUT EARNING MONEY? RECENTLY, ENTERPRISES ARE CONCERNED ABOUT ASPECTS OTHER THAN BEING PROFITABLE. SOCIAL AND ENVIRONMENTAL DIMENSIONS ARE BEING SERIOUSLY CONSIDERED BY THEM, SINCE THEY ARE PART OF THE SAME SYSTEM. THIS RESEARCH PROJECT TAKES THE SOCIAL RESPONSIBILITY CONCEPT AS THE KEY TO ACHIEVE SUSTAINABLE DEVELOPMENT. ITS PURPOSE IS TO EVALUATE FORESTRY ACTIVITY AS AN INSTRUMENT TO IMPROVE THE SUSTAINABILITY IN FARMING SYSTEMS WHICH ARE DEVELOPED IN MARGINAL AREAS OF THE PARTIDO OF BAHÍA BLANCA, IN ARGENTINA. ACCORDING TO THIS, TECHNIQUES WERE SPECIFIED, TAKING EDAPHIC AND CLIMATIC CHARACTERISTICS OF THE AREA INTO CONSIDERATION. ALSO, A "MATRIX OF ASSESSMENT AND MEASUREMENT OF IMPACTS", WITH QUANTITATIVE AND QUALITATIVE INDICATORS WAS DESIGNED. ITS IMPLEMENTATION DEMONSTRATES THAT FORESTRY ACTIVITY IS AN ALTERNATIVE THAT COULD BE WELL INTEGRATED TO AGRICULTURE AND CATTLE BREEDING SYSTEMS AND THEREFORE COULD BRING POSITIVE EXTERNALITIES, CONSIDERING SUSTAINABILITY IN ITS THREE DIMENSIONS, ECOLOGY, ECONOMY SOCIOPOLITICAL AND CULTURE.© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
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