Abstract
This study aims to describe the process of grounded theory, from the report of a research practical experience performed in Southern Brazil. It presents conceptual and structural aspects of grounded theory, focusing is on the description of the research process, from a fieldwork, which was carried out in order to understand the implementation phase of performance improvement programs in organizations. The study presents the research process of grounded theory, highlighting the use of analytical tools and research steps, considering the reality of the administration area. The study describes the use of grounded theory from a real problem faced by organizations. From the results, it is possible to provide some important tips about the way of conducting the method considering the specificities of the organizational studies.
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