Factors affecting job satisfaction of employees of national life insurance companies

Resumen

Job satisfaction (JS) must be considered in service companies, especially in life insurance. The main objective of this study is to determine: (1) the influence of proactive personality (PP) on JS; (2) the influence of intrinsic motivation (IM) against JS; (3) PP's influence on innovative work behavior (IWB); (4) IM's influence against IWB; and (5) the influence of IWB on JS. This model was tested on a sample of 160 life insurance company employees from PT. Asuransi Starinvestama and PT. Asuransi Jiwa Takaful. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the hypothesis. The results of the study showed that: (1) there was no influence of PP or IWB on JS; (2) there was an influence of IM on JS; and (3) there was an influence of PP and IM on IWB. This study concludes that companies need insurance employees with PP and IM characters to JS and IWB.