Abstract
Since the deregulation of the coffee market in 1989, price crises are proof of the uncertainty and risk around coffee growers’ income, particularly for small producers who, in the case of Mexico, have taken action such as the conversion of their traditional crops into the organic production system which, besides the ecological priority, allows them to get a higher income than from conventional coffee. In this document we model as real investment options (RIO) the possibility of conversion from one system into the other one also including the feasibility of abandoning this strategic decision.© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
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