Abstract
This research aims to propose a model of associativity in the productive chain of the micro, small and medium-sized enterprises (MIPYMES) of citrus agroindustrial in the north of the state of Veracruz, Mexico; With the purpose of explaining the extent to which direct actors, support services, environment, relations and government policies determine the associativity in the production chain. The problem that originates this investigation is the lack of knowledge about the operation of the agro-industrial citrus MIPYMES in this area of the country. The result of this research is a model that represents the operation of these companies in associativity with the productive chain considering the elements that form it, proposing alternatives to generate a greater cooperation or coalition of the companies that interact to obtain mutual benefits.© 2018, Facultad de Contaduría y Administración, Universidad Nacional Autónoma de México. All rights reserved. Publication of the article implies full assignment of property rights (copyright) in Journal of Contaduría y Administración. The publication mreserves the right to total or partial reproduction of the work in other print, electronic or any other alternative means, but always recognizing its responsibility.
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