Abstract
The research of the role of women within organizations, studied since different disciplines, has been increasing to try to find out the causes of the lag in their participation; this concern increases when she is a member of a family-owned business. The relevance of the family business in the economy of a country, have increased the interest in knowing it in the last 40 years. Given the prevailing difference regarding access and development within the family business, the question arises about the expectations of women in the succession process. The aim of this research is to identify the factors that influence the decision of the selection of a woman to succeed in the direction of the family business in the next
generation. To achieve this, 652 owners of family businesses in four states of the Mexican Republic were surveyed, using a Logit model for their analysis. The results show an important gender influence, since
the presence of a female family member in the property and the management will positively influence the selection of another woman. Likewise, the age of the company, its size, and the sector in which it operates are influencing factors.
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