Abstract
Green products are among the most often bought worldwide because of their benefits to the environment. The current study looks at how people value green products, which are emblematic of one of the world economies that is expanding the fastest. From many perspectives, the value of eco-friendly products to Indian consumers is analysed. 321 individuals who were employed or enrolled in school gave the data. In contrast to environmental concern and Trust, which positively impacted how valuable green items were judged, peer pressure had no discernible impact on how valuable products were regarded.
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